Ignite Your Supporter's Experience
Utilise our IDEAS methodology to create engagement strategies that deliver financial results.
Trusted by Top Charitable Organisations
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Your dose of knowledge on what's happening in supporter experience, commercial marketing, and the charity and fundraising space
What We Offer
More Impact helps charities develop teams and embed new capabilities by partnering with you to define and develop your optimal supporter experience program.
Consult
The team at More Strategic is a specialist consultancy dedicated to helping not-for-profits achieve their mission. We’ve worked with more than 150 organisations to help get more people involved in their causes, raise more money, and change more lives for the better.
Design
We will introduce you to our methodology IDEAS - Insight, Design, Engage & Act and Signals. Using these 5 pillars we will design new journeys that deepen engagement, utilise behavioural economics, recognise emerging trends and maximise a supporters lifetime value.
Enable
We've walked in your shoes, we're an extension of your team and together we'll achieve success.
Let's start with a pilot program, optimise, present the business case and then work together to embed in your organisation.
Free Supporter Experience Assessment
Charities rate experience management and measurement as their lowest competency. How does your organisation score when assessing your management of supporters, clients and beneficiaries?
The Most Common Challenges
And how can we help you overcome these, with our proven strategies and experience:
Challenge #1: Making Investment in Acquisition pay off sooner
You know you will have to wear high attrition and high up-front costs when you acquire new supporters. So you need to maximise the value of those who stay - and quickly.
More Impact can help you identify which new supporters are likely to stay, understand what they care about, and what they need, then build unique on-boarding and retention solutions
Challenge #2: Tap Into Supporter Motivations with Fast Data
The day will come when segements have moved to 1:1 relationships and you just be competing with charities but also the growing number of for-purpose businesses and brands.
More Impact can help you quickly understand supporters' commitment, motivations and expectations, then use dialogue marketing techniques to deepen each individual connection with your mission.
Challenge #3: Stewardship for Deeper Commitment and Greater Long Term Value
There can be significant Intention / Action gaps in supporter behavior, and it's difficult to steward individuals at scale. Yet you probably have unrealized income in your existing database.
To steward supporters you'll need to have a methodology for identifying these most likely to engage and give and steward them through a moves management approach. This requires a data approach to propensity modelling and leads scoring matched with the right omni-channel communications solution.
Challenge #4: and Unfortunately the world is ever-changing and we need to be responsive to environmental and economic change
As the cost of living crisis threatens economies around the world, how will you respond?
What is the impact on our fundraising portfolio? How will we adjust and what techniques should we look to grow?
During times of change it is important to have trusted source of information and a solid community of fundraisers who will share learnings, collaborate and build a future where fundraising will flourish. Join our collaboration of charities measuring the changing public sentiment every 6 months.
Ready to Dive In?
Don't let the market changes overwhelm you. In this fluctuating market we'll particularly focus on retaining current supporters and re-engaging people. Partner with us today and pivot your fundraising strategy. Get in touch!
Blog
Sharing our thoughts on how to design great experiences for your clients, supporters and advocates
